I’ve been working in property for almost a decade. My career began in another country — Hungary — where both my wife and I come from.
In 2020, we moved to London, and after years of success back home, we decided to continue our journey here and step into the world of property sales once again.
It didn’t take long for me to realise that the UK property market is nothing like the one I knew.
The buying process is completely different.
That’s why I decided to gain real experience here in England as well. I joined one of the largest and oldest estate agencies — an organisation with more than 200 years of history — to truly understand every detail of how property sales work in the UK, even the ins and outs of sales and converting a prospect into a real buyer.
The truth is, selling a home is the same everywhere at its core.
There’s a property.
You bring it to the market.
You let people know it’s for sale.
You attract potential buyers and show them around.
And a good agent helps turn those viewers into real buyers.
Up to this point, everything is clear, simple, and straightforward.
But what comes next… that’s the part no one warns you about.
The administrative process that follows is long, layered, and often overwhelming. Even estate agents spend months learning how to handle it properly. I’ll be honest — I struggled with it myself at the beginning. But eventually, I realised something important:
it isn’t actually that complicated.
It only seems complicated because no one ever explains it in a clear, modern, transparent way.
That’s when it hit me: the industry is outdated.
This profession and its workflows are entirely understandable — and absolutely manageable — for anyone.
You don’t need a full-service estate agent charging 2–3% simply because no one ever showed you how the process truly works.
Property sales are far simpler than most people think.
But the industry has a habit of making things feel mysterious, confusing, and unnecessarily complex — so clients feel justified paying those high percentages.
So we decided to create something different.
An estate agency where people finally have a choice.
A place where you can either:
– take control of the key steps yourself, using our fully transparent, easy-to-follow, step-by-step guidance — and save yourself tens of thousands of pounds,
or
– choose the traditional path and let us handle absolutely everything from start to finish.
The choice belongs to the seller.
The choice belongs to you.
Gergely Kovacs